/* ============================================================
   Paulette & Mary — Influencer Marketing & Social Agency
   Brand: deep olive green + bright lime · high-contrast serif
   Bold editorial system
   ============================================================ */

:root {
  /* brand: black + lime (from logo). var names kept for internal use */
  --green-900: #000000;   /* pure black — used as "ink" on lime + light panels */
  --green-800: #0b0b0a;   /* body background (near-black) */
  --green-700: #161614;   /* raised surfaces / bands */
  --green-600: #21211d;   /* hover / borders accents */
  --lime:      #b6e043;
  --lime-soft: #cdee7c;
  --lime-deep: #8aa82e;
  --bone:      #f1ede1;
  --bone-2:    #e5dfcd;
  --bone-dim:  rgba(241,237,225,0.72);
  --bone-faint:rgba(241,237,225,0.48);
  --line:      rgba(241,237,225,0.14);
  --line-dark: rgba(0,0,0,0.16);
  --max: 1220px;
  --serif: "Playfair Display", Georgia, "Times New Roman", serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }

body {
  font-family: var(--sans);
  background: var(--green-800);
  color: var(--bone);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 28px; }

/* ---------- Type ---------- */
h1, h2, h3, h4 { font-family: var(--serif); font-weight: 600; line-height: 1.02; letter-spacing: -0.015em; }
.eyebrow {
  font-family: var(--sans);
  font-size: 0.72rem; font-weight: 600; letter-spacing: 0.28em; text-transform: uppercase;
  color: var(--lime);
}
.lead { font-size: 1.22rem; color: var(--bone-dim); max-width: 60ch; }
em { font-style: italic; color: var(--lime); }

/* ---------- Nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(35,45,22,0.78);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.nav-inner { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.brand { font-family: var(--serif); font-size: 1.5rem; font-weight: 600; letter-spacing: -0.01em; color: var(--bone); }
.brand .amp { color: var(--lime); font-style: italic; }
.brand-logo { height: 46px; width: auto; display: block; }
footer .brand-logo { height: 56px; }
.visually-hidden { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.hero-logo { width: min(420px, 64%); height: auto; margin: 0 auto 28px; }
.hero-media { width: min(560px, 84%); height: auto; margin: -10px auto 18px; display: block; mix-blend-mode: screen; }
/* centered hero */
.hero .wrap { display: flex; flex-direction: column; align-items: center; text-align: center; }
.hero .lead { margin-left: auto; margin-right: auto; }
.hero .hero-actions { justify-content: center; }
.hero .hero-tags { justify-content: center; }
.founder-photo { width: 100%; aspect-ratio: 1 / 1; object-fit: cover; border-radius: 20px; display: block; }
.case-media { width: 100%; height: 100%; object-fit: cover; display: block; background: #000; }
.nav-links { display: flex; gap: 32px; align-items: center; }
.nav-links a { font-size: 0.84rem; font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase; color: var(--bone-dim); transition: color .2s; }
.nav-links a:hover, .nav-links a.active { color: var(--lime); }
.nav-cta {
  border: 1px solid var(--lime); border-radius: 100px; color: var(--lime) !important;
  padding: 9px 20px !important; font-weight: 600; transition: background .2s, color .2s;
}
.nav-cta:hover { background: var(--lime); color: var(--green-900) !important; }
.nav-toggle { display: none; background: none; border: none; font-size: 1.6rem; cursor: pointer; color: var(--lime); }
.lang-btn {
  background: none; border: 1px solid var(--line); color: var(--bone-dim);
  border-radius: 100px; padding: 7px 13px; font-family: var(--sans); font-size: 0.76rem;
  font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; cursor: pointer; transition: border-color .2s, color .2s;
}
.lang-btn:hover { border-color: var(--lime); color: var(--lime); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  background: var(--lime); color: var(--green-900); font-weight: 700;
  padding: 15px 30px; border-radius: 100px; font-size: 0.95rem; letter-spacing: 0.01em;
  border: 1px solid var(--lime); transition: transform .15s, background .2s;
}
.btn:hover { background: var(--lime-soft); transform: translateY(-2px); }
.btn-ghost { background: transparent; color: var(--bone); border-color: var(--bone-faint); }
.btn-ghost:hover { background: var(--bone); color: var(--green-900); border-color: var(--bone); }

/* ---------- Sections ---------- */
section { padding: 104px 0; position: relative; }
.section-head { max-width: 760px; margin-bottom: 60px; }
.section-head h2 { font-size: clamp(2.2rem, 4.4vw, 3.4rem); margin: 16px 0 18px; }

/* hairline rule */
.rule { height: 1px; background: var(--line); border: 0; margin: 0; }

/* ---------- Hero ---------- */
.hero {
  padding: 0 0 80px;
  position: relative;
  overflow: hidden;
  isolation: isolate;
  background:
    radial-gradient(1100px 600px at 12% 105%, rgba(198,226,79,0.16), transparent 60%),
    linear-gradient(160deg, var(--green-700) 0%, var(--green-900) 100%);
}
.hero-video {
  width: 100%; display: block; border-radius: 0;
  aspect-ratio: 1920 / 600; object-fit: cover; background: #000; margin: 0 0 44px;
}
.hero .wrap { position: relative; z-index: 2; }
.hero h1 { font-size: clamp(3rem, 8.5vw, 7.2rem); line-height: 0.94; margin: 26px 0 30px; max-width: 15ch; }
.hero-title { font-size: clamp(2.6rem, 6vw, 4.8rem); line-height: 0.98; margin: 0 0 22px; max-width: 16ch; }
.hero-title em { font-style: italic; color: var(--lime); }
.hero .lead { font-size: 1.4rem; max-width: 50ch; color: var(--bone); }
.hero-actions { margin-top: 44px; display: flex; gap: 16px; flex-wrap: wrap; }
.hero-tags { margin-top: 60px; display: flex; flex-wrap: wrap; gap: 12px; }
.tag {
  font-size: 0.76rem; font-weight: 600; letter-spacing: 0.05em;
  border: 1px solid var(--line); border-radius: 100px; padding: 9px 17px; color: var(--bone-dim);
}

/* ---------- Bands / surfaces ---------- */
.band-dark { background: var(--green-900); }
.band-mid  { background: var(--green-700); }
.band-lime { background: var(--lime); color: var(--green-900); }
.band-lime .eyebrow { color: var(--green-700); }
.panel { background: var(--bone); color: var(--green-900); }
.panel .eyebrow { color: var(--lime-deep); }
.panel .lead { color: rgba(35,45,22,0.72); }
.panel em { color: var(--lime-deep); }

/* ---------- Stats ---------- */
.stats-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; margin-top: 20px; }
.stat-card { border: 1px solid var(--line); border-radius: 20px; padding: 40px; }
.stat-card .num { font-family: var(--serif); font-size: clamp(3.4rem, 8vw, 6rem); color: var(--lime); line-height: 0.95; }
.stat-card p { color: var(--bone-dim); margin-top: 14px; max-width: 34ch; }

/* ---------- Feature cards ---------- */
.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.card {
  border: 1px solid var(--line); border-radius: 20px; padding: 34px;
  transition: transform .2s, border-color .2s, background .2s;
}
.card:hover { transform: translateY(-5px); border-color: var(--lime); }
.card .num-badge { font-family: var(--serif); font-size: 1.1rem; color: var(--lime); display: block; margin-bottom: 16px; }
.card h3 { font-size: 1.4rem; margin-bottom: 12px; }
.card p { color: var(--bone-dim); font-size: 0.98rem; }
.panel .card { border-color: var(--line-dark); }
.panel .card:hover { border-color: var(--lime-deep); }
.panel .card .num-badge { color: var(--lime-deep); }
.panel .card p { color: rgba(35,45,22,0.7); }

/* ---------- Split ---------- */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 70px; align-items: center; }
.pull { font-family: var(--serif); font-style: italic; font-size: clamp(1.8rem, 3.6vw, 3rem); line-height: 1.16; }
.pull .accent { color: var(--lime); }
.panel .pull .accent { color: var(--lime-deep); }

/* ---------- Process steps ---------- */
.steps { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: 20px; overflow: hidden; }
.step { background: var(--green-800); padding: 38px; }
.step .k { font-family: var(--serif); font-size: 2.6rem; color: var(--lime); line-height: 1; opacity: 0.85; }
.step h3 { font-size: 1.3rem; margin: 8px 0 12px; }
.step p { color: var(--bone-dim); font-size: 0.96rem; }

/* ---------- Case studies (two-column cards) ---------- */
.case {
  display: grid; grid-template-columns: 1fr 1fr; align-items: stretch;
  background: var(--bone); color: var(--green-900);
  border: 1px solid var(--line-dark); border-radius: 22px; overflow: hidden; margin-bottom: 28px;
}
.case-media-wrap { background: #000; min-height: 380px; }
.case:nth-child(even) .case-media-wrap { order: 2; }
.case-content { padding: 48px; display: flex; flex-direction: column; }
.case-head { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px 16px; align-items: baseline; margin-bottom: 22px; }
.case-head h3 { font-size: clamp(1.7rem, 2.6vw, 2.3rem); }
.case-head .meta { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.1em; color: var(--lime-deep); text-transform: uppercase; }
.case .mission { color: rgba(35,45,22,0.78); font-size: 1.02rem; }
.case .mission .label { display: block; margin-bottom: 10px; font-weight: 700; color: var(--green-900); letter-spacing: 0.08em; text-transform: uppercase; font-size: 0.72rem; }
.kpis { display: flex; flex-wrap: wrap; gap: 22px 40px; margin-top: auto; padding-top: 30px; border-top: 1px solid var(--line-dark); }
.kpi { flex: 0 0 auto; }
.kpi .v { font-family: var(--serif); font-size: 2rem; color: var(--lime-deep); line-height: 1; }
.kpi .l { font-size: 0.78rem; color: rgba(35,45,22,0.62); margin-top: 8px; }
.kpi.kpi-note { flex-basis: 100%; }
.kpi.kpi-note .l { font-size: 0.92rem; color: rgba(35,45,22,0.72); }

/* ---------- Clients ---------- */
.clients-card { max-width: 680px; margin: 80px auto 8px; }
.clients-card img { width: 100%; height: auto; display: block; }

/* ---------- CTA ---------- */
.cta-band {
  text-align: center;
  background:
    radial-gradient(800px 500px at 50% 120%, rgba(198,226,79,0.2), transparent 60%),
    var(--green-900);
}
.cta-band h2 { font-size: clamp(2.6rem, 7vw, 5.4rem); }
.cta-band p { font-size: 1.2rem; color: var(--bone-dim); margin: 18px auto 34px; max-width: 42ch; }

/* ---------- Media slot ---------- */
.media-slot {
  border: 1px dashed var(--line); border-radius: 20px; display: flex; align-items: center; justify-content: center;
  color: var(--bone-faint); background: rgba(241,237,225,0.04); font-size: 0.85rem; text-align: center; padding: 20px;
}
.panel .media-slot { border-color: var(--line-dark); color: rgba(35,45,22,0.5); background: rgba(35,45,22,0.03); }

/* ---------- Contact ---------- */
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: start; }
.contact-list { list-style: none; margin-top: 28px; }
.contact-list li { padding: 20px 0; border-bottom: 1px solid var(--line); }
.contact-list .k { font-size: 0.72rem; letter-spacing: 0.2em; text-transform: uppercase; color: var(--lime); display: block; margin-bottom: 6px; }
.contact-list .v { font-size: 1.2rem; font-weight: 500; }
.contact-list .v a:hover { color: var(--lime); }
form { display: grid; gap: 16px; }
.field label { font-size: 0.74rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; display: block; margin-bottom: 7px; color: var(--bone-dim); }
.field input, .field textarea {
  width: 100%; padding: 14px 16px; border: 1px solid var(--line); border-radius: 12px;
  font-family: var(--sans); font-size: 0.96rem; background: rgba(241,237,225,0.05); color: var(--bone);
}
.field input::placeholder, .field textarea::placeholder { color: var(--bone-faint); }
.field input:focus, .field textarea:focus { outline: none; border-color: var(--lime); }

/* ---------- Footer ---------- */
footer { background: var(--green-900); color: var(--bone-dim); padding: 64px 0 44px; border-top: 1px solid var(--line); }
.footer-inner { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 26px; align-items: center; }
.footer-inner .brand { color: var(--bone); }
footer .tagline { font-family: var(--serif); font-style: italic; font-size: 1.15rem; color: var(--lime); }
footer a:hover { color: var(--lime); }
.footer-bottom { margin-top: 34px; font-size: 0.78rem; color: var(--bone-faint); }

/* ---------- Page intro ---------- */
.page-intro {
  padding: 104px 0 48px;
  background:
    radial-gradient(900px 500px at 88% -10%, rgba(198,226,79,0.14), transparent 60%),
    linear-gradient(160deg, var(--green-700) 0%, var(--green-900) 100%);
}
.page-intro h1 { font-size: clamp(2.8rem, 6.5vw, 5rem); margin: 18px 0 20px; }

/* ---------- Responsive ---------- */
@media (max-width: 880px) {
  .nav-links { display: none; }
  .nav-toggle { display: block; }
  .nav-links.open {
    display: flex; flex-direction: column; align-items: flex-start; position: absolute; top: 76px; left: 0; right: 0;
    background: var(--green-900); padding: 22px 28px; gap: 18px; border-bottom: 1px solid var(--line);
  }
  .split, .contact-grid { grid-template-columns: 1fr; gap: 40px; }
  .cards, .stats-grid, .steps { grid-template-columns: 1fr; }
  .case { grid-template-columns: 1fr; }
  .case:nth-child(even) .case-media-wrap { order: 0; }
  .case-media-wrap { min-height: 0; aspect-ratio: 16 / 9; }
  .case-content { padding: 32px; }
  section { padding: 72px 0; }
}